Pulling Together: What it Takes to Build Group Cohesion
AUGUST 1, 2017
Back in the 1950s, Social Scientist Muzafer Sherif was trying to understand what drives groups apart and what brings them together. His first goal was to see how hard it would be to make them dislike each other. Sherif had the teams of boys live in separate, isolated cabins. Sherif and his team had seen what they thought they would. What bridges the gap is a common objective, a shared goal, and a team culture that forces everyone to work together for a common benefit.