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Goal

Sherif

Pulling Together: What it Takes to Build Group Cohesion

RapidStart Leadership

AUGUST 1, 2017

Back in the 1950s, Social Scientist Muzafer Sherif was trying to understand what drives groups apart and what brings them together. His first goal was to see how hard it would be to make them dislike each other. His first goal was to see how hard it would be to make them dislike each other. Initial Conclusions.

Sherif

Sherif Cooper Team Resources

You Don’t Have to Be the Boss to Change How Your Company Works

Harvard Business Review

FEBRUARY 26, 2015

Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. Don’t expect to achieve all your goals in a single shot. If you can create change in people’s attitudes, it’s much easier to change their behavior.

Hovland

Hovland Sherif Company Audience

Pulling Together: What it Takes to Build Group Cohesion

You Don’t Have to Be the Boss to Change How Your Company Works

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