Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

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Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

OCTOBER 16, 2014

trillion market by 2020 — lay in its ability to operate with little or no “human intervention.” As cognitive scientists put it things like hammers became a part of the body’s “extended periphery” and are “functionally a component of the [subjects’] smoothly coping IDS.”. Information & technology Internet Technology'

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Hammer Fashion Sample Information Technology 9

Harvard Business Review

JANUARY 18, 2011

IBM's marketers apparently love promoting machines that make Mensa members look like morons. — who use targeted technical innovation to cheat to compete from home against human contestants. People will constantly revise, enhance and extend their devices in a never-ending Red Queen's Race of innovative effectiveness.

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Hammer Competitive Advantage Brainstorming Participative 12