Heskett Innovation Management Positioning 
Skip Prichard
JUNE 22, 2020
James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. In other words, culture is the fuel that drives and sustains positive engagement. Jason Richmond. ” -Larry Fink.
Harvard Business Review
MARCH 22, 2012
I'm sure many supervisors at American would have issues with their colleague's innovative, if mildly deceptive, solution. In today's socially wired world, positive word of mouth is an ever more prized commodity. Every problem, if managed well, is thus an "opportunity" to boost overall loyalty among a company's already loyal customers.
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