Heskett Management Mission Statement Project 
Tanveer Naseer
FEBRUARY 20, 2018
Aren’t we supposed to formulate lofty core values, a vision and mission statement? But the majority of organizations seems to muddle through, now and then halfheartedly embarking on a culture project where they define their core values, vision, and mission statement – and then return to business as usual.
Tanveer Naseer
JULY 26, 2016
Heskett published their 10-year research project – “ Corporate Culture and Performance ” – in which they compared companies that intentionally managed their cultures to similar companies that did not. Here are some of their findings: Managed Their Cultures Revenue growth of 682 percent. In 2005, J. Kotter and James L.
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