How To, Marketing and RBV - Leadership Digital

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

How To

Marketing

RBV

Strategy Is About Both Resources and Positioning

Harvard Business Review

APRIL 27, 2015

In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). The main (though not only) criticism it levels at TPS is that for positioning to work, market structures have to be stable—and they are not. Insight Center. Think about it.

RBV

RBV Resources Positioning Strategy

The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

JULY 22, 2015

After all, who else would best know how to use them? Academics have been writing about the Resource-Based View (RBV) — a theory of how companies can gain competitive advantage from their unique and valuable resources — since the 1980s, though the idea has been around for longer. Sounds logical, right?

RBV

RBV Mass Marketing Budgeting Brand

Strategy Is About Both Resources and Positioning

The More Experience You Have, the Worse You Are at Bootstrapping

Stay Connected