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Corporate Writing Doesn’t Have to Sound Like It’s Written by Committee

Harvard Business Review

.” – Marketing staff, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing supervisor, advertising/marketing agency. How to Improve Your Business Writing.

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You Can’t Engage Employees by Copying How Other Companies Do It

Harvard Business Review

How to Be a Company That Employees Love. Becton Dickinson , a global medical technology company, has made its purpose helping all people live healthier lives. Whole Foods Market’s purpose is to promote healthier eating. They must be consciously designed to your business’ values and cultural objectives.

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Deciding to Fix or Kill a Problem Product

Harvard Business Review

Situation One: It’s a Technology in Search of a Need. Instead of selling the concept of the “connected home,” Nest focused on specific problems their customers wanted to solve in addition to good technology. The result: Market success for the product and the company was purchased by Google for $3.2 Fix or kill?