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Corporate Writing Doesn’t Have to Sound Like It’s Written by Committee

Harvard Business Review

” – Marketing staff, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing manager, technology/telecom company. How to Improve Your Business Writing. ” – Marketing supervisor, advertising/marketing agency. You and Your Team Series.

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Deciding to Fix or Kill a Problem Product

Harvard Business Review

Situation One: It’s a Technology in Search of a Need. Instead of selling the concept of the “connected home,” Nest focused on specific problems their customers wanted to solve in addition to good technology. Situation Three: It Does Not Have Good Strategic Fit. billion in 2014. Fix or kill? Fix or kill?

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You Can’t Engage Employees by Copying How Other Companies Do It

Harvard Business Review

How to Be a Company That Employees Love. Becton Dickinson , a global medical technology company, has made its purpose helping all people live healthier lives. They must be consciously designed to your business’ values and cultural objectives. Insight Center. Sponsored by Citrix GoToMeeting. First, it must start with the CEO.