CO2

APRIL 1, 2022

greater annualized total shareholder return (TSR) 7.7% How to Build Corporate Purpose Building an inspiring and effective corporate purpose means defining your values, vision, and mission and activating them across your organization. For example, high purpose companies experience: 14.1% greater revenue growth 34.7%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

greater annualized total shareholder return (TSR). How to Build Corporate Purpose. Recent research has shown that “high purpose” companies — those who have a point of view on social issues, innovate with purpose, and have a commitment to society — outperform “low purpose companies.” For example, high purpose companies experience: 14.1%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

OCTOBER 3, 2012

In order to educate men on how to shop for lingerie and to increase their comfort with the process, Journelle holds scotch tastings for men at their Union Square store. The findings revealed that a group of companies emerged with higher total shareholder return (TSR) than their peers post-recession.

TSR 15

TSR Apparel Consultative Uncertainty 15

Harvard Business Review

OCTOBER 3, 2012

In order to educate men on how to shop for lingerie and to increase their comfort with the process, Journelle holds scotch tastings for men at their Union Square store. The findings revealed that a group of companies emerged with higher total shareholder return (TSR) than their peers post-recession.

TSR 8

TSR Apparel Consultative Uncertainty 8