Women on Business

DECEMBER 28, 2010

Companies now understand the impact of diversifying their talent pool, especially in leadership roles. o Make sure your position has P&L responsibility. Develop your web of influence (key stakeholders, decision makers, influencers, connectors) to assist you in reaching your goal.

Press Release 239

Press Release PR Mentor Discount 239

Ask Atma

MAY 20, 2012

E.g. take a team of developers to tour an abattoir, take the human resource team to a museum exhibit on ancient Egypt, or take legal on an outing to a flower show. Obviously, your behavior is one of the most important influences on your teams and your culture. So you must demonstrate very strong leadership.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

AUGUST 5, 2014

To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth.

P&L 9

P&L Banking Marketing Call Center 9