Human Resources Influence Market Segmentation Technology 
Harvard Business Review
APRIL 18, 2013
Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. In a previous post , I described how U.K. How, precisely, did they do this?
Harvard Business Review
NOVEMBER 20, 2015
Corporate procurement processes are opaque, secretive, and can be influenced by political pull as well as pure performance. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Taking this path isn’t a cake walk, however.
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