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4 Ways to a Better Bottom Line

Lead Change Blog

One needs to know how to negotiate with vendors, sell to customers, and lead productive teamwork across regions – often in multiple countries at the same time. Personnel in human resources, public relations, and corporate communications support those executive leaders. Pursue global mindset at every level of the business.

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Use a Brand Council to Help Steer Strategy

Harvard Business Review

Brand councils are comprised of senior executives from a range of company functions: key business unit leaders, influential staff leaders from human resources, marketing, legal, and finance, and sometimes even the CEO. The brand council is charged with using the brand as the lens for strategic business decision-making.

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