The Horizons Tracker

JULY 21, 2021

They argue for a €100 billion fund that recruits from both public and private sources and aim for a long-term focus. The €10 billion fund aims to back startups with a mixture of grants and equity investments. The report reveals that 22% of startups fail not through a lack of investment but rather through poor marketing.

Venture Funding 122

Venture Funding Entrepreneur Proposal Media 122

Harvard Business Review

APRIL 15, 2013

For marketers, this of course changes everything. As part of an awards program that one of us (Cara) created and the other (Mark) helped judge, we had the opportunity to see how hundreds of top marketers in Silicon Valley are engaging customers and growing revenue in this new era. 2) Don''t push products, solve problems.

Venture Funding 9

Venture Funding Brand Marketing Content 9

Harvard Business Review

JANUARY 28, 2015

Amid the rubble of the dot-com bust in 2001, Michael Porter weighed in on the question of how to gauge which businesses “active on the internet,” as he put it, were real and which were destined to go the way of Pets.com when their venture funding dried up.

Porter 8

Porter Power Competitive Advantage Film 8