Coaching Tip

APRIL 1, 2013

This 'law of love' is identified in many different ways--for example, in Wayne Baker's bestseller, " Achieving Success Through Social Capital " (Jossey-Bass), this law of love in the workplace is described as the "law of reciprocity.". John Agno: Can't Get Enough Leadership. Your Social Media Press Kit. Grant Ph.D.:

Social Capital 139

Social Capital Cialdini Mentor Incentives 139

Harvard Business Review

DECEMBER 13, 2017

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. They also have more influence and authority over company resources.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JULY 24, 2014

A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies. Smart companies form brand councils to meet this leadership imperative. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8