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Scaling Your UX Strategy

Harvard Business Review

You even people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels. It's the "new black," to borrow from a fashion phrase — as well as a reference to its influence on profitability. Just look at the. $1

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Five Power Skills for Discovering Radical Ideas

Harvard Business Review

In order to do this, your company needs a process to source radical ideas that can catapult your business to new heights, open up new markets, or bring in completely unfamiliar profit streams. Three major factors drive convergence: technology, competition, and the customer. Let’s say you’re in the energy sector. Find Pivots.

Skills 8
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PepsiCo’s Chief Design Officer on Creating an Organization Where Design Can Thrive

Harvard Business Review

Our work covers each brand’s visual identity, from the product itself all the way to the marketing and merchandising activities that bring a brand to life across different platforms—music, sports, fashion, and so forth. Let’s say that in the room there is a marketer who tells me the brand is not visible enough.