Information Technology Innovation Marketing Scientific Management 
Strategy Driven
FEBRUARY 10, 2016
Taylor’s business process analysis gave birth to his theory of scientific management, which came to be known by modern-day businesses as, “business process management,” or BPM. A business will not survive in today’s commodity-driven, consumer-demanding economy if they do not continue to innovate.
Harvard Business Review
OCTOBER 6, 2014
In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.
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