Innovation IT Strategy Strategic Fit Strategy 
Harvard Business Review
MARCH 12, 2014
However, by the middle of the decade, Google was growing, YouTube was forming, and “operational excellence” wasn’t a differentiating strategy in technology. Ballmer had done his job, but the strategic needs of the organization had shifted. Ballmer effectively led this shift and saw strong revenue growth from it.
Harvard Business Review
FEBRUARY 6, 2014
For finishers, he will have to change its treads—redirect its strategy—while barreling down a highway with no map for what lies ahead. When George Buckley served as CEO for innovative manufacturer 3M, he actively encouraged rising stars at the company to serve on outside boards, join quarterly analyst calls, and work directly with the media.
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