Innovation Market Penetration Operations Team 
Harvard Business Review
OCTOBER 24, 2013
To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach. It takes organizational, cultural, and operational changes. There are other operational considerations. Marketing Operations Retail'
Harvard Business Review
SEPTEMBER 9, 2015
Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete. This was delaying product production.
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