HR Digest

OCTOBER 13, 2023

Examples of business objectives can include market expansion, revenue growth, cost reductions or optimization, product development, etc. These are the overall business objectives not specific to the sales team but important nonetheless. Too high and no one might achieve it, causing the team to lose motivation instead.

Planning 52

Planning Incentives Market Penetration System 52

Harvard Business Review

OCTOBER 24, 2013

To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach. Rather than one person or centralized team managing brand communication through social channels, responsibility for communicating on a store-level is held at each store.

Retail 9

Retail Merchandising Market Penetration Brand 9

Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete. This was delaying product production.

Welch 8

Welch Supply Chain Consensus Engineering 8