HR Digest

OCTOBER 13, 2023

Examples of business objectives can include market expansion, revenue growth, cost reductions or optimization, product development, etc. These are the overall business objectives not specific to the sales team but important nonetheless. Too high and no one might achieve it, causing the team to lose motivation instead.

Planning 52

Planning Incentives Market Penetration System 52

Lead Change Blog

OCTOBER 23, 2015

Next time you face a workplace cutback, consider these four points: Adversity Is A Team-Building Opportunity – After discovering that we would be waiting a month for a permanent solution, our family members had a brainstorming session. What could we adjust on a day-to-day basis to meet our food storage needs?

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

N2Growth Blog

AUGUST 30, 2016

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. But, I’m sure that the crisis management team at Mylan is hard at work to spin the story behind the story correctly.

Health Care 150

Health Care Pharmaceuticals Market Penetration Price 150

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. Do they have a team overseas, say, in India? You may get a fingertip sense of market penetration by checking out an opponent’s social media channels. Study the leadership team.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

DECEMBER 21, 2011

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. Creating a team-oriented sales force culture: Hire salespeople who are team-players.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

OCTOBER 24, 2013

To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach. Rather than one person or centralized team managing brand communication through social channels, responsibility for communicating on a store-level is held at each store.

Retail 9

Retail Merchandising Market Penetration Brand 9

Harvard Business Review

SEPTEMBER 9, 2015

At the same time, Tom was looping in supply chain partners, as well as quality, sales, and finance teams that were dispersed around the globe. So instead of changing this structure, they asked their teams to initiate the Work-Out process to improve collaboration and speed up decision-making across the various organizational boundaries.

Welch 8

Welch Supply Chain Consensus Engineering 8