Rajesh Setty

DECEMBER 4, 2008

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. You can say that we are sort of using cloud computing a bit.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

N2Growth Blog

OCTOBER 6, 2010

There was a lot more common thinking than critical, innovative thinking. What’s the ROI on a handshake? Following are a few of the thoughts David shared in closing out Day 1: Start-ups begin here, but are scaling offshore. Social Media is not about technology – it’s about communication. I Think Not.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

MARCH 1, 2012

These are not jobs that can be offshored — they must be filled right here. These are nuclear engineers, hydraulic and electrical systems workers, and the rich ecosystem of people who make and run what we use everyday — from life-saving tubing hook-ups in hospital rooms to the bridges we cross. While the U.S.

Politics 11

Politics Maturity Mentor Offshoring 11