article thumbnail

Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Implement customer relationship management (CRM) systems, point-of-sale (POS) solutions, and other digital tools to streamline processes and minimize errors. Embrace innovation to remain competitive and ensure adaptability in a rapidly evolving marketplace.

article thumbnail

Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C. Lee Harrington CMO.com Era Abigail De Kosnik Fast Company Harvard Business Review Henry Jenkins Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Modern Aspects That Influence The Success of Start-Ups in 2021

Strategy Driven

The once standard and traditional methods for starting a company have been replaced by new and innovative approaches that are more appealing to today’s generation. It’s vital that small start-ups who don’t have big budgets can use these tools, which is why they are so closely related to our third modern aspect of 2021!

article thumbnail

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media. Branded food companies should invest more in innovation and less on brand marketing. Remember the difference between “good taste” and “tastes good.”