Intangible Assets Leadership Marketing Power 
Harvard Business Review
JUNE 16, 2011
Interestingly, intangible assets are all the rage these days on Wall Street. Investors grapple daily in an effort to figure out how to value companies whose accounting assets — things like land, capital, products, and licenses — don't adequately express their true market value.
Harvard Business Review
FEBRUARY 26, 2018
In the 2016 book The End of Accounting , NYU Stern Professor Baruch Lev claimed that over the last 100 years or so, financial reports have become less useful in capital market decisions. However, digital companies often have assets that are intangible in nature, and many have ecosystems that extend beyond the company’s boundaries.
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Harvard Business Review
JULY 3, 2015
The idea of “co-creating” with customers has been circulating for years, but until recently few companies effectively exploited its power or understood its contribution to the bottom line. Through co-creation, companies can access a deep well of customer capabilities, knowledge and assets. Your customers are waiting.
Harvard Business Review
SEPTEMBER 25, 2014
If knowledge is power, then predictive analytics promises the ultimate knowledge — that of the future. Such knowledge does not come easily, but the increasing density of digital information, deeper automated connections across companies, and increased storage and computing power create new options for enterprise leaders.
Harvard Business Review
SEPTEMBER 25, 2014
If knowledge is power, then predictive analytics promises the ultimate knowledge — that of the future. Such knowledge does not come easily, but the increasing density of digital information, deeper automated connections across companies, and increased storage and computing power create new options for enterprise leaders.
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