IT Strategy Leadership Marketing Tactics 
Harvard Business Review
OCTOBER 10, 2017
The first type is known as tactical performance. Tactical performance is how effectively your organization sticks to its strategy. In Precision’s case, good tactical performance required developing rules, checklists, and standard operating procedures and then following them closely. Overdoing Tactical Performance.
Harvard Business Review
MAY 18, 2015
For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. She then fed the results as market intelligence input into a senior leadership competitive game.
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Strategy Driven
JANUARY 24, 2011
Execution Gap Maker #2: Nokia Nokia’s share of the worldwide market for mobile phones continued to slip in 2010. Why was this once-dominant player unable to execute and maintain its market position? So what happened? It appears Nokia was not able to coordinate decisions and activities across departments or levels of management.
Harvard Business Review
AUGUST 22, 2011
They were internally focused, their speed-to-market was down, and they couldn't find a good balance between serving customers well while making healthy margins. The result was slow progress against the company strategy and an inability to profitably deliver on the value proposition. Build behavior based on market and customer insights.
Harvard Business Review
MAY 6, 2013
To that end, the role of the CIO must be strategic instead of tactical. Define Your Strategy. CIOs need to develop an affirmative IT strategy that begins by identifying old behaviors to give up, new behaviors to adopt, and remaining behaviors to do differently. This means a lot of change for enterprise IT organizations.
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