Kahneman Management Productivity Travel 
Harvard Business Review
NOVEMBER 9, 2015
On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management , along with some clients. First, it’s important to think about distinctive branding for the product in use not just for the purchase moment, so we notice when a friend is using the brand.
Harvard Business Review
NOVEMBER 9, 2015
That doesn’t mean I was a novice in promoting an idea; as a young analyst at Fidelity Investments, I needed to convince the managers of the large mutual funds to buy my stock ideas. And yet from the minute we received our SEC approval to manage clients’ assets, I became our chief salesperson. That made a huge impact on me.
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