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What I Didn’t Know About Becoming a CEO

Harvard Business Review

That doesn’t mean I was a novice in promoting an idea; as a young analyst at Fidelity Investments, I needed to convince the managers of the large mutual funds to buy my stock ideas. And yet from the minute we received our SEC approval to manage clients’ assets, I became our chief salesperson. That made a huge impact on me.

CEO 8
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What Really Makes Customers Buy a Product

Harvard Business Review

On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management , along with some clients. Managers are instantly struck by the evident importance of this neglected touchpoint. So what can marketers do about it? How well do these strategies work?