Great Leadership By Dan

JULY 24, 2014

In Nadella’s case, within his first few months, in line with the future destination he had plotted for the business and his new focus on certain product classes, he adjusted staff within the marketing team and mixed up the leadership in the device and cloud divisions of the company.

Kotter 271

Kotter Bottom-up Licensing Leadership Styles 271

Skip Prichard

FEBRUARY 8, 2021

In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. Leadership author John Kotter identifies the creation of a vision for change and communication of the change vision as the third and fourth steps in his model for effective change management. Jan-Benedict Steenkamp.

Charisma 144

Charisma Bond Leadership Brand 144

Harvard Business Review

OCTOBER 12, 2017

Although the algorithm is completely agnostic, the classification it generates closely resembles John Kotter’s distinction between “managers” and “leaders.” The most common departments for CEOs to meet with are production (35% of time spent with others), marketing (22%), and finance (17%).

CEO 14

CEO Survey Succession Supply Chain 14