Lead Change Blog

OCTOBER 23, 2015

poverty really looks like; the differences in market penetration for various types of technology (not just refrigerators); the carbon footprint aspects of the technologies we use; and new ways to think about food purchasing and preparation.

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Study the leadership team. Use social media.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. Incumbents in these industries often own established brands, proprietary technology, and control of distribution channels. Supermarkets are a case in point.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Harvard Business Review

DECEMBER 21, 2011

Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Your R&D group develops a unique new product. Manufacturing produces it. Your sales force is ready to execute. "We

Company 14

Company Market Penetration Long-term Short-term 14