Lead Change Blog

OCTOBER 23, 2015

poverty really looks like; the differences in market penetration for various types of technology (not just refrigerators); the carbon footprint aspects of the technologies we use; and new ways to think about food purchasing and preparation.

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. You may get a fingertip sense of market penetration by checking out an opponent’s social media channels. Study the leadership team. Competition Information & technology Strategy'

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

DECEMBER 21, 2011

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. But the "salesperson owns customer" model is a double edged sword. Three examples show the issues that can arise.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. Incumbents in these industries often own established brands, proprietary technology, and control of distribution channels.

Industry 8

Industry Fixed Assets Retail Market Penetration 8