Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Study the leadership team. Use social media.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. Manufacturing produces it. Finance puts the systems in place to track the money coming in.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

JANUARY 29, 2018

To help business leaders better understand industry disruption, we developed an index that measures an industry’s current level of disruption as well as its susceptibility to future disruption. Incumbents in these industries often own established brands, proprietary technology, and control of distribution channels.

Industry 8

Industry Fixed Assets Retail Market Penetration 8