Lead Change Blog

OCTOBER 23, 2015

If senior management cuts your budget, says no to replacing broken equipment, or reduces your headcount, what is the first feeling that wells up inside you? Irritation? A sense of unfairness? Probably not gratitude. A situation on the home front recently triggered my thinking on this topic.

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. The ratio of current to former employees is also telling – evidence of high turnover may reveal something about a company’s management style or stability. Study the leadership team.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

DECEMBER 21, 2011

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. As sales took off, management continued to "share the wealth." Three examples show the issues that can arise.

Company 14

Company Market Penetration Long-term Short-term 14