Leadership Operations Parcell Software 
N2Growth Blog
APRIL 9, 2010
Are you likely to adopt a new software application that is poorly designed? You bring up Apple, a shining example (no pun intended) of design being part and parcel of brand. While this position may seem a bit harsh, it is nonetheless true. In today’s blog post I’ll examine why design matters.
Harvard Business Review
APRIL 29, 2015
MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs. These new ventures would operate separately from the core hospital assets and would compete in new ways in the health care marketplace.
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