Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. To begin, even the most capable and sophisticated marketing organizations will need to fundamentally change their mission and shape. Image Source/Getty Images.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

FEBRUARY 17, 2012

She also receives a goodwill discount voucher of 10% as part of the store's customer loyalty initiative. Over the last ten years we have been researching deshopping in Britain through two mass market retail case studies and surveys of 150 independent retailers and over 500 consumers. Watchfulness.

Retail 13

Retail Mass Marketing Customer Loyalty Discount 13

Harvard Business Review

DECEMBER 30, 2016

Instead of prioritizing process optimization around inventory management, UXes dedicated to cultivating loyalty, trial and ancillary services evolve. Similarly, organizations that manage marketing more as a platform than a process identify, segment, and service their customers dramatically differently than those that don’t.

Process 9

Process Competitive Advantage Outsourcing Supply Chain 9