Remove Management Remove Marketing Remove Mission Statement Remove Teamwork
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What Mark Zuckerberg Understands About Corporate Purpose

Harvard Business Review

Senior management tends to have a greater sense of purpose than middle management, who in turn have a greater sense of purpose than lower-level employees. Senior management may try to cultivate a sense of purpose, but employees are generally not buying what they are selling. Point to a void in the market.

Letter 8
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3 Ways Leaders Undermine Cohesion by Trying to Create It

Harvard Business Review

As I’ve worked with companies for 30 years, I’ve observed a recurring management vice I’ve called “faux-hesion”… the institutionalized pretense of unity. Sales and product quotas, growth targets, and mission statements are widespread counterfeits.

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The Big Picture of Business – Biggest Excuses They Use… and You Should Avoid: Rationales and Reasons Why Businesses Fail

Strategy Driven

That was caused by previous management. We have a Mission Statement. The wise CEO is one who listens to others, surrounds himself-herself with smart people and fosters a spirit of teamwork. In reality, no single market shift speaks completely for itself. Learn to manage change, rather than become a victim of it.