Harvard Business Review

FEBRUARY 7, 2011

With political upheaval roiling the streets of Cairo, the first concern of top management in many multinationals is to get their employees and their families out of Egypt safely. In both places, we know the instability will worsen macroeconomic performance in the short term. Certainly the money at stake is substantial.

NPV 12

NPV Short-term Discount Politics 12

Harvard Business Review

DECEMBER 23, 2013

Overcoming “short-term-ism”. One major blind spot for marketers to be aware of is “short-term-ism” that most analytics engender. The reality is that the majority of marketing activities have both a short- and long-term impact on sales. One consumer food brand almost fell into this short-term trap.

Marketing 11

Marketing NPV Short-term Net Present Value 11

Harvard Business Review

APRIL 27, 2017

” Laying out their data, they find that long-term oriented companies create more financial value and more jobs. I agree with their vision of a future in which more companies focus on the long term and become more productive for the world (their findings accord with my own work on the dangers of short-termism ).

Hedge 9

Hedge Short-term Long-term NPV 9

Harvard Business Review

MAY 18, 2017

Garvin was a generalist more than a specialist, perhaps because he came of age at HBS during the 1980s, when the school’s primary focus was the development of skilled general managers. But the article aimed higher, arguing that when corporate leaders invest with short-term results in mind, they put long-term performance at risk.

Management 9

Management Balanced Scorecard NPV Article 9

Harvard Business Review

MAY 4, 2017

How can you continuously defer short term profitability to grow your network effect? Next time you're deciding about a big investment, NPV can help you make a more informed decision. And that is a very important difference driving the behavior of managers in industrial era firms. Risk losing short-term.

Collison 9

Collison Net Present Value Company Short-term 9

Harvard Business Review

MAY 1, 2017

So, in real terms, debt financing is essentially free. Next time you're deciding about a big investment, NPV can help you make a more informed decision. Equity cash flows, in turn, are a function of a company’s long-term return on equity (ROE), growth, and the value of shareholders’ equity on its books.

ROE 14

ROE Long-term GDP Six Sigma 14