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Let Them See You as Human

Persuasive Powerhouse

The women (admins were all women at one time) began talking about how difficult it was to find good child care, and how they had to travel great distances sometimes to find it. I recently had an experience where I needed to spend the afternoon alone with a particularly high ranking division manager. But hard to do for some.

Blog 172
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Build Your Brand as a Relationship

Harvard Business Review

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. ” In this view, a brand is not something you make, it’s something you manage. ” A brand is not something you manage over time. The most recent wave focuses on brand as experience.

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