Harvard Business Review

AUGUST 30, 2012

A few years ago, the chief operating officer launched a customer quality initiative to improve six core processes and assigned executives to "own" each process. So it appointed leaders to run market segments with profit and loss responsibility, and put pressure on them to change the product mix and improve profitability.

Company 8

Company COO CFO Insurance 8

Harvard Business Review

MARCH 22, 2017

In the past, marketers needed to be effective managers, setting goals well in advance and then working within budget to achieve those goals. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.”

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8