article thumbnail

Elevating Business Triumphs Through Strategic Management and Trailblazing Tactics

Strategy Driven

By collecting feedback and observing customer reactions during sampling events, companies can gain insights into consumer preferences, detect areas for improvement, and refine their marketing strategies. It facilitates targeted marketing efforts, efficiently allocating resources to reach the most responsive audience.

Tactics 108
article thumbnail

Yes, Virginia, You Can Get Business with Social Media

Women's Leadership Exchange

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. It needs to be added to the marketing mix like advertising and PR.

Media 77
article thumbnail

Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. you have to get their attention, and that means your typical tried-and-true marketing tactics aren’t going to cut it anymore. Do what works!

Wilde 62