The Idolbuster

JANUARY 17, 2013

“When you build [mathematical] models, you try to make an intelligent metric,” which was based on sizing the market, and estimating the market share based on what the product could do relative to the competition. Sabina explained that she felt “pressured to show there is value in doing the project, a positive NPV.

NPV 36

NPV Sample Project Metrics 36

Harvard Business Review

DECEMBER 23, 2013

If you were looking for a theme song that captures marketing today, you could do worse than pick Queen’s anthem “Under Pressure.” Marketing is under pressure to show results, cut costs, and drive growth. Marketers should welcome it. In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent.

Marketing 11

Marketing NPV Short-term Net Present Value 11

Harvard Business Review

FEBRUARY 7, 2011

For decades multinational corporations have poured hundreds of billions of dollars of foreign investments into emerging markets , sometimes preferring the investment climate of "stable" authoritarian regimes over "messy" democracies. Certainly the money at stake is substantial.

NPV 12

NPV Short-term Discount Politics 12

Harvard Business Review

JANUARY 21, 2016

This is especially true in the commercial buildings market, specifically large commercial buildings, where well over 75 percent of existing buildings will still be in use in fifteen years’ time. Today large commercial buildings address only two percent per year of the NPV-positive investments in efficiency that are available to them.

NPV 8

NPV Energy Efficiency Technology 8

Harvard Business Review

FEBRUARY 24, 2014

While on the surface, the dirty business of fossil fuels is nothing like Silicon Valley, many in the oil business have moved beyond the standard net present value (NPV) model for assessing the merit of investments. Consider the rapid progress Facebook has made on mobile, not only domestically, but in emerging markets.

NPV 8

NPV Net Present Value Industry Video 8

Strategy Driven

SEPTEMBER 9, 2011

Net present value [NPV] is a case in point. The logic of NPV is to project cash flows into the future and then discount those flows back into today’s dollars at a given cost of capital. If it is positive, it’s thumbs up, if it’s negative, it’s thumbs down. This matters because it can cause you to be blindsided.

Innovation 50

Innovation NPV Business Model Constraint 50