CO2

APRIL 1, 2022

After all, your business’s future success depends not only on the health and longevity of the community in which you operate — but also on the health of our entire world. It’s more likely that they set out to meet an unmet need in the market. greater annualized total shareholder return (TSR) 7.7% greater revenue growth 34.7%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

After all, your business’s future success depends not only on the health and longevity of the community in which you operate — but also on the health of our entire world. It’s more likely that they set out to meet an unmet need in the market. greater annualized total shareholder return (TSR). higher operating profitability.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

SEPTEMBER 26, 2011

He changed "Market Total Shareholder Return" (M-TSR)" to "Operating Total Shareholder Return (O-TSR)." M-TSR measured the market return to shareholders based on the stock price appreciation plus dividends over a three-year period.

TSR 14

TSR CEO Short-term Long-term 14

Harvard Business Review

APRIL 30, 2013

Indeed, our study shows that the biggest variations in TSR are not between industries but within them. But the TSR variations of companies within these industries were far greater: 44 percentage points in tobacco and 69 percentage points in computers and peripherals. For them, industry was not destiny. So how do the winners do it?

TSR 8

TSR Industry Company Airlines 8