Marketing Skills Span of Control Technology 
HR Digest
AUGUST 18, 2023
Talent: Building the Right Competencies for Customer Value Traditionally, HR has been responsible for ensuring that employees have the right skills and competencies for their roles. Technology and Analytics: Embracing the Power of Data Technology and analytics have become integral to HR’s ability to deliver value.
Harvard Business Review
SEPTEMBER 8, 2017
These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.
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