Harvard Business Review

AUGUST 31, 2011

These biases arise from what Kahneman and his long-time research partner Amos Tversky call framing. One example is casting the challenge for strategy as defeating competitors — the perennial use of warfare, martial arts, and chess analogies being one expression. The result? These will often be the ones that appeal less.

Kahneman 10

Kahneman Strategy Tversky Brand 10

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 14

Kahneman Tversky Company Innovation 14

Harvard Business Review

NOVEMBER 9, 2015

Of course, I love whenever we outperform our benchmark or peer group, but the pain of underperforming is much more painful than the pleasure of winning the same amount, a phenomenon studied at length by Daniel Kahneman and Amos Tversky. That made a huge impact on me.

CEO 8

CEO Tversky Kahneman Travel 8

Harvard Business Review

JUNE 20, 2014

This popular triumph of the “ heuristics and biases ” literature pioneered by psychologists Daniel Kahneman and Amos Tversky has made us aware of flaws that economics long glossed over, and led to interesting innovations in retirement planning and government policy. That’s a good strategy if you have a business in a very stable world.

Uncertainty 10

Uncertainty Kahneman Banking System 10