Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance
Harvard Business Review
MARCH 21, 2018
Abraham Maslow’s oft-quoted “hierarchy of needs” — first published in 1943 — provides a good start. Maslow sought to map the psychological needs of humans and their motivations. To become this kind of living business, with a new understanding of customer needs, we need a new definition of relevance.
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