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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

Abraham Maslow’s oft-quoted “hierarchy of needs” — first published in 1943 — provides a good start. Maslow sought to map the psychological needs of humans and their motivations. To become this kind of living business, with a new understanding of customer needs, we need a new definition of relevance.

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Three Answers Every Employee Needs

Harvard Business Review

In Maslow's hierarchy of needs, one of our most basic needs is to feel secure. Not knowing whom you report to, and therefore by what metrics you will be measured, or simply receiving mixed messages about whose opinion really matters, can result in chaos. Do I have a job?

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The Internet Is Finally Forcing Management to Care About People

Harvard Business Review

It includes Mary Parker Follett (1920s), Elton Mayo and Chester Barnard (1930s), Abraham Maslow (1940s), Douglas McGregor (1960s), Peter Drucker (1970s), Peters and Waterman (1980s), Katzenbach and Smith (1990s), and Gary Hamel (2000s).