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Merchandising

Ryan

Megastores Want to Be Like Mom-and-Pop Shops… Sort Of

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. Even Walmart, which has epitomized national retailing for so many years, is starting to re-think its chain mentality and now places buyers in the field so they can work closely with local farmers.

Retail

Retail Merchandising Market Penetration Brand

How the Internet Saved Handmade Goods

Harvard Business Review

AUGUST 28, 2014

A recent article in The Economist , citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. billion in merchandise. Etsy charges a 20-cent listing fee per item and takes a 3.5% cut of sales. A survey of its 5,500 U.S.-based

Disruptive Innovation

Disruptive Innovation Supply Chain Technology Parcell

Megastores Want to Be Like Mom-and-Pop Shops… Sort Of

How the Internet Saved Handmade Goods

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