article thumbnail

A Penny for My Thoughts – Sid Levinsohn : Blog | Executive.

CO2

At the time our mission statement was, “ Anything for a buck, as long as it is legal and ethical. &# So we were paid to take a newsletter promotion Sid was doing for his business, we was a gifted writer (and a student of great copy writers), and attach a penny to each of the 18,000 newsletters. I have known Sid most of my life.

article thumbnail

19 Tips & Ideas on Starting & Running Your Own Business

Miles Anthony Smith

You also want to make sure you have your unique selling proposition (USP) ironed out. This is where a website can be incredibly useful, as it gives you a place to direct people where they can then subscribe to your newsletter. Build mystique and tease bits of your business to keep people interested. Think of it as your elevator pitch.

Tips 95
article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Stay on top of all technological advances pertaining to marketing. For example, put together an email newsletter that includes the same format and sorts of topics each time. Jeff Possiel Own your platform and use the email newsletter. Alex Neuman Define your USP and your target as early as possible. No answer) 45.

Marketing 105