4 Roles Every Marketing Organization Needs Now

Harvard Business Review

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. All marketers today need baseline skills in data and analytics. Marketers today also need a nuanced understanding of current and emerging digital channels. Digital Marketing.

Find the Best Local Markets to Drive Growth

Harvard Business Review

As families settle back into school, parents start to worry about the viruses that naturally spread when children cluster together in classes. My colleague Tim Joyce and I have found a similar viral phenomenon with superconsumers — our term for people who buy big volumes of a product or service, but who often can be convinced to buy even more. Tim and I observed this while using big data to better understand the habits of superconsumers. Marketing

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3 Smart Reasons to Empower Instead of Influence | C-Level.

C-Level Strategies

About Lisa Petrilli Twitter, LinkedIN, EMAIL Lisa Speaking Hire Lisa RSS 3 Smart Reasons to Empower Instead of Influence 02 Aug There has been a lot of talk lately about influence – because of the Fast Company Influence Project and a HubSpot -sponsored program with a similar name.