4 Roles Every Marketing Organization Needs Now
Harvard Business Review
OCTOBER 5, 2016
The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. All marketers today need baseline skills in data and analytics. Marketers today also need a nuanced understanding of current and emerging digital channels. Digital Marketing.