Keep a List of Unethical Things You’ll Never Do

Harvard Business

Efficient operations that inflict misery on food animals. In Mistakes Were Made (But Not by Me ), Carol Tavris and Elliot Aronson discuss cognitive dissonance, in which people feel great distress when they see that they’d behaved at odds with their beliefs and values. Maryam Kouchaki (the Kellogg School) and Francesca Gino (HBS) found “ unethical amnesia ” in their studies on over 2,100 participants. HBR STAFF.