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Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To

Harvard Business Review

Retailers fulfill those expectations by designing and operating a truly multi-channel shopping experience—that is, one that provides multiple options for the multiple stages of shopping (research, transaction, fulfillment, and service) and executes seamlessly across them.

Retail 8
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What It Might Mean If We All Work From Home

The Horizons Tracker

Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. operating at around 30-40% of normal levels. They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working.

Reis 68
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Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

The companies thriving today are operating by a new set of rules — Social Era rules. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not.