Strategy Driven

OCTOBER 29, 2020

To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ? It first began from the air travel industry.

Yield Management 65

Yield Management Price Management Hotels 65

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 10

Hotels Yield Management Discount Price 10

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 8

Hotels Yield Management Discount Price 8

Harvard Business Review

MARCH 23, 2015

We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8

Price Team Sports Franchising 8