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Working from Home with A Disability

Strategy Driven

Advances in technology and online job roles present a much greater opportunity for those with disabilities to work from home, and this can actually be an advantage. If you are computer savvy then suggestions could include: Remote telemarketing. Depending on the impairment, disability can influence the duties you are able to perform.

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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

Google Analytics can help you measure your website’s performance so you can adjust your marketing strategy as needed. A successful marketing strategy would take advantage of this; drive up your website traffic by making a mobile friendly version of your site. Regularly update your marketing strategy. Photo courtesy of Pexels.

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Change management and sales: influencing the buying decision path

Strategy Driven

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. A Buying Decision Is A Change Management Problem. Let me back track a bit.

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The Twelve Sales Metrics that Matter Most

Harvard Business Review

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Sales Preparedness.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

In addition, there are a host of digital marketing firms — notably HubSpot and Oracle Eloqua — that have sales models, tools, and strategies for successfully adapting to the new buying process. Thoroughly evaluate digital marketing costs before jumping on the bandwagon. The moral: Do not act rashly. They evolved.

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