Strategy Driven

NOVEMBER 12, 2010

Relational Leadership is people-centric. People are defined in the relational diagram as employees, vendors, customers, and community. He will tell you that Community Marketing is a long term strategy and over time, it builds business through a sustainable, ever-increasing customer base.

Leadership 50

Leadership Newsletter Learning-by-Doing Critical Success Factor 50

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” 8 Stellar Ones. It enhances your brand reputation and awareness.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 18, 2011

[This post is part of Creating a Customer-Centered Organization.]. Apple's stores in general, and its Genius Bars in particular, have become an oft-cited example of the lengths to which companies are going to improve the customer experience. This subject is a hot one in c-suites at the moment.

Organization 13

Organization Forrester Bottom-up Short-term 13